Frequently Asked Questions
What are your rates?
I charge $125/hr, however, I try my best to estimate my hours based on a project. After having some initial conversations with you and your team to determine scope of work, I will estimate the amount of hours per project. The larger the project, the lower the rate. I want to make sure expectations are set from the beginning and you understand the deliverables.
Are you a designer?
No, I am not a designer. If you already have a website, a logo and brand guide, I can create content such as ads, user guides, newsletters and other media based on an existing brand guideline.
Are you an ad manager?
Although I have experience running ad programs on LinkedIn, Facebook, Google PPC and others, I won’t manage an ad program in silo. I like to be a part of building the strategic marketing plan where I can determine which media outlets would be the best fit to drive demand for your product or service. If Facebook, for example, is a good fit, then yes I can run Facebook ads. If running an extensive paid search campaign is part of the strategic marketing plan, I would recommend a paid search agency. I have a lot of experience providing all the messaging, keywords, landing pages to the paid search agency and they would do all the bidding. I also have experience running non digital programs like direct mail and radio ads.
What software do you have experience with?
CMS: WordPress, Drupal, Ghost
Landing Page: Unbounce, Instapage, VWO
CRM: Hubspot, Salesforce, Pipedrive, Zoho
Analytics: Google Analytics, Google Tag Manager, Optimizely, Mixpanel, Heap, Moz, Segment
Conversational: Intercom, LiveDesk, Zendesk, Olark
Email Automation: Zoho, Hubspot, Mailchimp, Intercom
Other: Zapier, Canva, Google Suite
Your software not listed? No problem! I’ve worked with clients where I had to learn new software. I’m a quick learner and can adapt to any software that is a part of today’s marketing stack.
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