Strategic | Creative | Analytical
FUNDAMENTAL
MARKETER
I help small to medium sized businesses develop, execute and manage a strategic marketing campaign designed to generate leads. Whether you already have a marketing team and you need an extra arm to launch a new product or service into the market or you need a marketing leader to help build your lead engine, I’d love the opportunity to work with you.
What I do
Persona Research & Message Development
I conduct persona research to determine which message and channels to use to discover your target audience that will generate demand.
Goal Setting & Analytics Set Up
I will review revenue goals, study your web analytics set up and will develop a funnel metrics process so your team can see how marketing activities attach to revenue.
Campaign Launch
In collaboration with your team and within a set budget, I will put together a go to market plan utilizing a variety of marketing channels designed to generate qualified leads for your product or service.
Lead Development
From building email automation workflows to SMS campaigns to retargeting ad campaigns, I will build out ongoing campaigns to keep your brand top of mind for leads.
Campaign Analysis
Once campaigns are active, I will monitor performance daily, weekly and monthly to determine what optimizations can be made to improve conversion rates.
Budget Management
With your campaign budget, I will manage the vendors and use your budget in the most efficient and effective way and will provide ROI for your campaigns.
My Clients
Companies I’ve Worked For
What People Say About Me
“Angela is a great person to work with, friendly, smart, hard worker and self-motivated. A good person who cares about her company, she’s constantly looking for ways to make things better and make a positive impact.”
“It has been an exciting time learning about competitive marketing strategies, content marketing, content creation, marketing analytics, digital marketing and vendor management in the last few months. Angela’s open communication style, charismatic leadership and enthusiasm drives the team energy level. She is one of the most amicable people I have met so far.”
“We’ve been a client of Angela’s for about 8 months now and she’s doing fabulous work for us. Driving leads, feeding the sales team and leaning in on lots of other marketing and PR related work. Super helpful for us – especially during this slower sales time (thanks Covid). 2 very enthusiastic thumbs up from me, Angela.”
“I enjoyed working with Angela in Rackspace’s Cloud division. Some people think that engineers only respect other engineers, but this is not true: engineers respect anyone who is good at what they do. Angela has my respect.”
Need marketing help?
Let’s connect!