Strategic | Creative | Analytical

FUNDAMENTAL

MARKETER

We live in a fast paced world and it’s even more fast paced in the world of marketing where new ways of reaching your target audience are arising every day. It can be overwhelming. I help small to medium sized businesses get back to the fundamentals of marketing by defining your who, your what and why. It sounds basic but often times we jump to the how without doing all the fundamental work. That’s where I come in! I’ve launched numerous campaigns for high growth companies like Rackspace, Mailgun and Big Sun Solar. Whether you’re a business looking for some marketing help or an up and coming marketer in need of some advice based on my own experiences, I’d love the opportunity to work with you! 

Angela Bartels

What I do

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Persona Research & Message Development

I take time to understand your most valuable buyer persona through user interviews and/or spending time with your sales and customer service teams.

Goal Setting & Analytics Set Up

In partnership with your sales team, I will review revenue goals and work backwards to build a funnel metrics dashboard so there is transparency on success metrics.

Campaign Launch

In collaboration with your team and within a set budget, I will put together a go to market plan utilizing a variety of marketing channels designed to generate qualified leads for your product or service.   

Lead Development

From building drip emails and LinkedIn ads or organizing prospect events, I will build out ongoing campaigns to keep your brand top of mind for leads.

Data Analysis

Once campaigns are active, I will monitor performance monthly and quarterly to determine what optimizations can be made to narrow gaps in the funnel. 

Budget Management

With your campaign budget, I will manage vendors and use your budget in the most efficient and effective way and will provide ROI for your campaigns. 

My Clients

Companies I’ve Worked For

What People Say About Me

“Angela is a great person to work with, friendly, smart, hard worker and self-motivated. A good person who cares about her company, she’s constantly looking for ways to make things better and make a positive impact.”
Jose Santos

Director, Global Strategic Accounts, Aptum

“It has been an exciting time learning about competitive marketing strategies, content marketing, content creation, marketing analytics, digital marketing and vendor management in the last few months. Angela’s open communication style, charismatic leadership and enthusiasm drives the team energy level. She is one of the most amicable people I have met so far.”
Arundati Chadaga

Business Intelligence, Apple

“We’ve been a client of Angela’s for about 8 months now and she’s doing fabulous work for us. Driving leads, feeding the sales team and leaning in on lots of other marketing and PR related work. Super helpful for us – especially during this slower sales time (thanks Covid). 2 very enthusiastic thumbs up from me, Angela.”
Robert Miggins

Cofounder and CEO, Big Sun Solar

“I enjoyed working with Angela in Rackspace’s Cloud division. Some people think that engineers only respect other engineers, but this is not true: engineers respect anyone who is good at what they do. Angela has my respect.”
Jonathan Ellis

CTO and Co-Founder, DataStax

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