Angela has over 20 years experience working in the tech industry and recently in the renewables industry. She has worked for various companies including Rackspace, Mailgun and Big Sun Solar. Angela has a proven track record helping companies articulate their story and translating brand strategy into tangible actions and initiatives across the organization. She has ideated and executed countless go to market campaigns that drive product adoption and customer acquisition. She puts emphasis on marketing-sales alignment and believes this approach leads to improved lead generation, better conversion rates, and ultimately, increased revenue.

The way businesses can reach their audience is constantly and quickly evolving with new technologies such as AI. Regardless of the tools and tactics available, Angela always approaches a marketing program or project with the fundamentals first – the who, what and why. The how comes after.