For the past year, I’ve been consulting for small to medium size businesses in need of strategic marketing help – from campaign planning to execution.  

Prior to consulting, I have 16 years experience in B2B tech working for companies like Rackspace, Mailgun and PEER 1 (now Aptum). I’ve managed countless marketing campaigns and have done everything from developing messaging and content, launching paid media campaigns and organic social campaigns, building funnel metrics and everything in between. 

With every marketing project I’ve approached, while the business might be different, the fundamentals of marketing remain the same. The world of marketing is changing rapidly and there will continue to be new tools and tactics to get your message out but no matter the change, you always have to start with the who, what and why – the fundamentals. The how comes after.