Fundamental Marketing Tidbits
Lessons learned from an SMB demand gen marketer
Start with listening to your customers & frontline teams
In my last video we talked about the P that was missing in the 4 Ps and that is the Persona. So what are some avenues you can take to understand your buyer persona? They can be but aren’t limited to: Buyer persona interviews Sales and account manager...
The most important P of your marketing campaign
If you’ve taken any business class in college, you’ve likely learned about the 4 Ps of the marketing mix: Product, Price, Place, Promotion. I think everyone can agree that this is a bit antiquated due to the rise of the digital transformation giving marketers more of...